I remember my old sales manager doing “spot checks” on the diaries of the sales team to see how many cold calls we were making.

Those days are gone – cold calling is now a thing of the past.

In the past, business people and sales professionals used to regard cold calling as necessary evil. The sales person who had the “balls” to handle rejection and to keep calling new prospects in spite of that rejection, was the one who would ultimately win the most business – all other things being equal.

The Internet has changed all of that.

If you are not generating your leads, in an automated fashion, from the Net then you are missing out on the most powerful lead generation machine that the world of sales and marketing has ever seen.

Done properly, YOUR PROSPECTS CALL YOU. You are the expert. Of course the aim is to deliver a steady stream of qualified leads so that you do not have to waste time with the tire kickers.

The added bonus is that those leads are much easier to close because the prospect was the one who initiated the discussion.

You are simply solving his problem.

An important aim of this website is to help you build that automated lead generation system.